Marketing Strategy

Strengthen your strategic edge in marketing.

Segmentation, Targeting & Positioning

Buyer Personas

Buyer Personas

Your customer is the heart of every single decision you...
Run a SWOT Analysis (+ Examples from Tesla & Starbucks)

Run a SWOT Analysis (+ Examples from Tesla & Starbucks)

Identify your Strengths, Weaknesses, Opportunities and...
Positioning your Product

Positioning your Product

Don't try to be like everybody else. Understand how to...
Make the Competition Irrelevant: The Blue Ocean Strategy

Make the Competition Irrelevant: The Blue Ocean Strategy

Follow this famous strategy to rise beyond your...
Forget buyer personas – Step-by-step guide to better customer research in B2B SaaS

Forget buyer personas – Step-by-step guide to better customer research in B2B SaaS

In this guide you’ll not just learn how to conduct...
Crossing The Chasm - How to Get Disruptive Innovations Into Mainstream

Crossing The Chasm - How to Get Disruptive Innovations Into Mainstream

The timeless classic by Geoffrey A. Moore that focuses on...
The Cluetrain Manifesto

The Cluetrain Manifesto

The Cluetrain Manifesto is a massively influential...
Digital Media and Marketing Strategies

Digital Media and Marketing Strategies

General introduction to digital marketing and digital...
Deloitte's Global Marketing Trends Report 2021

Deloitte's Global Marketing Trends Report 2021

Constant technological change and increasing reliance on...
Customer Journey Maps

Customer Journey Maps

To plan and prioritize your channel mix, you need to...
“The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout

“The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout

Just like there are laws of thermodynamics and the...
How to Perform a Best-in-Class Competitor Analysis

How to Perform a Best-in-Class Competitor Analysis

Get a full competitive analysis framework that's been...